Our first venture together was the launching of two new PSA’s on distracted driving featured on our YouTube channel. In the films, we are reminded how the consequences for texting and driving are always more deadly than simply waiting until you are at your destination before reaching for the cell phone. The campaign is aimed at young multicultural millennials and began its online and national run in May on selected networks and on the We Save Lives channel on YouTube.  We invite our partners and others who would like to share these PSA’s on their own websites and YouTube channels to do so.

This is just the beginning of our partnership and soon you will see a whole new look for our website from design, formatting, colors, logo and target audience.   Y & R’s creative genius has put together some exciting features for our website so stay tuned . . . . .