We Save Lives congratulates our team member, Stan Friedman, for winning the Corporate Branding Campaign of the Year Award.

Media & Marketing Strategist Stan Friedman won the Corporate Branding Campaign of the Year Award in association with Seymour PR for Sabra Dipping Company, the hummus leader in the refrigerated dips-and-spreads category. One of the judges noted “This campaign cleverly knitted together corporate brand, product positioning, and research.” The PR Week 2014 Awards—considered the Oscars of its industry–announced the winners in an awards ceremony Thursday, March 20 in New York.

Friedman is a member of We Save Lives’ Board of Advisors.